Audi’s museum mobile introduces a new exhibition titled “Design Legends,” running until July 12, 2026. This showcase highlights the brand’s iconic design journey over five decades, emphasising the creative processes behind its automotive masterpieces.
Exhibition Overview
Audi has long been synonymous with a progressive design language characterised by clean lines and a refined aesthetic. This new exhibition offers visitors an insight into the extensive legacy of Audi’s design, featuring a selection of both well-known concept vehicles and lesser-seen design studies. From March 28 to July 12, attendees can explore how these creations reflect Audi’s identity and vision.
Curatorial Insights
Curator Stefan Felber remarked on the significance of this exhibition, noting, “It’s been 20 years since Audi museum mobile devoted an entire exhibition to design studies. Since then, our guests have repeatedly asked for a revival of this theme – and now the time has come.” Featured are notable models such as the Audi quattro Spyder and Audi Avus quattro, alongside previously unseen designs like the Audi e-tron Spyder and the Aztec. The exhibition also provides a behind-the-scenes look at the creative processes through sketches, renderings, and clay models, illustrating how concepts evolve into tangible designs.
Featured Exhibits
- Aztec from 1988
- Audi quattro Spyder from 1991
- Audi Avus quattro from 1991
- Audi TT show car from 1995
- Audi A8 Coupé concept car from 1997
- Audi Steppenwolf from 2000
- Audi Nuvolari quattro from 2003
- Audi Shooting Brake concept from 2005
- Audi e-tron Spyder from 2010
- Audi quattro concept from 2010
- Audi PB 18 e-tron from 2018
Enhancing the Experience with the Audi Tradition App
The Audi Tradition app enriches the visitor experience by providing access to detailed information about the displayed vehicles. This digital companion includes text descriptions, audio guides for selected models, and even 360-degree views of certain exhibits. While physical access to vehicles is restricted within the museum, the app allows users to explore interiors virtually and hear engine sounds associated with various models. It also connects to additional resources, including an online shop for literature and spare parts related to Audi’s modern classics.
Moreover, the app offers a digital city tour that traces Audi’s historical roots in Ingolstadt and showcases events featuring classic cars from the brand’s past. Available for free on iOS and Android devices, it serves as an invaluable resource for enthusiasts wanting to delve deeper into Audi’s storied design heritage.
