From Digital to Reality
The BMW M4 GT3 EVO, featuring a striking design inspired by the popular animated series “BLEACH”, is set to make its mark in real-world motorsport. After debuting in gaming titles like Fortnite and Rocket League, this collaboration transitions into the GT World Challenge Asia for the 2026 season.
A Unique Collaboration
This project, developed in partnership with “BLEACH”, Epic Games, and Team Studie of Japan, showcases a livery that pays homage to Ichigo Kurosaki, the series’ main character. The design effectively merges anime culture with modern GT racing aesthetics.
Official Statements
Timo Brückner, Project Lead at BMW M Automotive Gaming, noted, “The introduction of the BMW M4 GT3 EVO into these gaming platforms was just the beginning. Now, we are excited to bring this iconic design to life on the racetrack, linking gaming and motorsport.”
Team Representation
The BMW M4 GT3 EVO will compete under the banner of Team Studie, renowned for its strong presence in Asian racing circuits. Bob Suzuki, Owner of Team Studie, expressed his enthusiasm: “It is an honour to represent this extraordinary project on track. The design is not only visually striking but also resonates with fans of both motorsport and anime.”
Integration of Cultures
Beyond the car itself, the “BLEACH” branding will extend throughout the team environment. This includes driver suits and pit box decorations, ensuring a cohesive visual identity during races. Such integration highlights the project’s aim to engage audiences across multiple platforms.
Race Schedule
BMW M4 GT3 EVO in “BLEACH” Design – Race Calendar:
- GT World Challenge Asia powered by AWS:
- 4th/5th April: Sepang, Malaysia
- 2nd/3rd May: Mandalika, Indonesia
- 5th/6th June: Shanghai, China
- 11th/12th July: Fuji, Japan
- 29th/30th August: Okayama, Japan
- 2nd-4th October: Beijing, China
- Intercontinental GT Challenge:
- 11th-13th September: Suzuka 1000km, Japan
The project exemplifies how modern motorsport can bridge traditional boundaries by connecting racing with digital gaming and anime culture. Fans can engage with the BMW M4 GT3 EVO both on track and in their favourite games.
