LEGO Celebrates BMW M3 E30's 40th Anniversary with Detailed Speed…

The legendary BMW M3 E30 is getting the LEGO treatment. To mark 40 years of the German icon, the toy giant and the Bavarian automaker have teamed up for a special set that’s sure to appeal to both brick enthusiasts and car fans.

A Miniature Model in Winning Livery

For the first time, the design teams at BMW and LEGO collaborated to create an exclusive livery, drawing direct inspiration from motorsport. BMW’s iconic M colors—red, blue, white, and black—are expertly blended on this miniature replica. This bold move was even mirrored on a full-size M3 E30, transformed into a show car for the occasion.

Detailed Perfection in Every Brick

With 358 pieces, this LEGO Speed Champions model captures the essence of the original M3 with remarkable fidelity. From the iconic kidney grille and distinctive quad headlights to the flared fenders and subtle rear spoiler, the proportions are spot-on. Despite its modest size—just under 7 inches long—the set is packed with thoughtful details, including gold-colored rims and special “40” anniversary stickers.

An Accessible Collector’s Item for Fans

Priced at $29.99 in the U.S., this LEGO BMW M3 E30 set is available for pre-order, with deliveries expected to begin August 1st. It will be available on LEGO’s online store and at select BMW dealerships. This offers a fantastic opportunity for collectors to own a piece of automotive history, assembled brick by brick.

The M3 Legacy: A Perpetual Celebration

LEGO’s nod to the M3 isn’t BMW’s only initiative for the 40th anniversary. The brand also surprised enthusiasts by unveiling a very special M3 E30 pickup, built back in 1986. This unique vehicle, created at the time to test design boundaries, reflects the bold spirit that has always driven the M division. It’s a reminder that the M3’s history is filled with innovations and unexpected creations, extending well beyond production models.