BMW ALPINA: A New Era of Exclusive Performance Vehicles

Introduction to BMW ALPINA

Munich. In January 2026, BMW ALPINA emerged as a distinct brand within the BMW Group, dedicated to delivering an exceptional combination of luxury and performance. This new identity is marked by a fresh emblem that aligns with a modern wordmark, creating a contemporary image for the brand. BMW ALPINA vehicles will be produced in BMW Group facilities specifically upgraded to meet the elevated standards associated with this exclusive line.

A Tribute to Heritage

Heritage: The new BMW ALPINA brand emblem reinterprets classic elements.The newly designed emblem pays homage to the brand’s rich history while embracing modern aesthetics. It retains two key symbols—the throttle body and crankshaft—that have long been integral to the brand’s narrative. The refined linework and a transparent finish of the emblem enhance its modern silhouette, while a subdued colour palette reinforces its contemporary essence.

Personalisation and Quality Materials

Enhanced personalisation and high-value materials central to the brand’s modernisation.BMW ALPINA vehicles will be crafted in select BMW Group plants that have been meticulously equipped to uphold the brand’s high standards. This dedication to quality permits a wide array of personalisation options, allowing customers to create distinctive vehicles tailored to their preferences. Signature design elements, such as the iconic colour palette and 20-spoke alloy wheels, will remain consistent while introducing modern touches. Interiors will feature premium leather as standard, available in an extensive range of colours and complemented by a selection of high-end materials.

Performance and Discretion

Commitment to power and discretion.The essence of the Alpina brand has always revolved around a balance of restraint, power, and superior quality. BMW ALPINA aims to elevate these principles through enhanced precision and modern sophistication. The vehicles will deliver remarkable high-speed performance while ensuring outstanding comfort, especially suited for long-distance travel.