BMW M Division Breaks Sales Records Despite Design Controversies

Record Sales for BMW M in 2025

BMW’s M division has once again proven its resilience, achieving record sales even amid debates over its design choices. In 2025, the M badge notched its 14th consecutive year of record sales, showcasing a strong appeal to performance enthusiasts.

Sales Figures and Breakdown

• BMW M sold a total of 213,457 vehicles in 2025, marking a 3.3 percent increase from the previous year.
• Approximately 71,500 of these were pure M models, including the M2, M3, M4, and M5.
• The remaining 141,957 were M Performance models like the M340i and the i4 M60.

Top-Selling Models

The BMW M2 emerged as the best-selling high-performance model, but the overall top seller in the M lineup was the X3 M50, which surpassed the previous year’s leader, the electric i4 M50.

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The X3 M50’s success comes despite ongoing criticism regarding its styling and perceived cost-cutting on interior materials, particularly for an SUV starting at $66,500 in the U.S. However, sales figures suggest that customer satisfaction remains high, as buyers continue to choose the model over online critiques.

Market Performance

Even with a slight dip of 7.9 percent in sales during Q4 2025, M models accounted for 9.8 percent of BMW’s total global sales. North America stood out as the leading market, with over 72,000 M vehicles sold.

• Strong sales were also recorded in Canada, Germany, South Korea, South Africa, the UK, and China.
• Switzerland showed remarkable figures, with M vehicles comprising nearly 25 percent of BMW’s total sales there.

Comments from BMW Executives

BMW M chief executive Franciscus van Meel stated, “Our 14th consecutive sales record validates our strategy. We will continue to offer performance and high-performance vehicles across the entire BMW model range, with fully electric, partly electric, and all-ICE powertrains.”

Overall BMW Sales in 2025

In total, BMW sold 2,463,715 vehicles globally in 2025, reflecting a modest increase of 0.5 percent compared to 2024. Electrified models, including plug-in hybrids and EVs, rose to 642,087 units, an increase of 8.3 percent. Fully electric models accounted for 442,072 of those sales, up 3.6 percent from the prior year.

Regional Sales Trends

Sales growth was notable in many key markets:

• Germany: +8.7 percent
• Europe: +7.3 percent
• Americas: +5.7 percent (including +5 percent in the U.S.)

However, Asia faced challenges with total sales falling by 9.3 percent, including a 12.5 percent drop in China.

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