The start of 2026 is proving challenging for the European automotive market, with a decline in registrations. In this gloomy context, Volkswagen maintains its position as leader, while Stellantis is making significant gains. This turnaround highlights the challenges ahead for industry players.
A Declining Market
The European automotive market kicked off 2026 on a negative note, recording 961,382 cars sold in January, a 3.5% drop compared to the same month last year. This decline occurs against a backdrop of mixed performances across major European countries. France and Germany, two key markets, saw their sales fall by 6.6%, while countries like Italy, Spain, and the UK recorded increases of 6.2%, 1.1%, and 3.4%, respectively. This disparity highlights the varied economic dynamics across Europe, where recovery seems faster in some countries.
Hybrids Take Charge
Amidst declining sales, trends in powertrains reveal a major shift: hybrids, whether mild or full, now account for 38.6% of registrations. This dominance is particularly significant as it surpasses gasoline models, which now capture only 22% of the market. Electric vehicles continue their ascent, reaching 19.3% of sales, while plug-in hybrids approach 10%. In contrast, diesel continues to decline, now representing just 8.1% of registrations. This change reflects a shift in consumer mindsets and choices, increasingly leaning towards more sustainable solutions.
Powertrain Status in January 2026
Alimentation
Registrations 1/2026
Difference over 12 months
Hybrid (mild + full)
369,998
+6.4%
Gasoline
216,148
-25.7%
Electric
189,062
+13.9%
PHEV
99,654
+32.2%
Diesel
68,767
-22%
Others
17,752
-36.5%
Volkswagen Holds Steady, Stellantis Grows
In terms of registrations, Volkswagen remains in first place with a market share of 27.5%, thanks to 219,708 cars sold, although this represents a 3.7% decline compared to January 2025. Maintaining the lead is crucial for the group, which faces increasing competition and a shifting market.
Stellantis, on the other hand, shows impressive performance with a 9.1% increase, achieving a market share of 18.2%. This positive momentum contrasts with Renault, which is seeing its numbers decline: the French group only registers 75,243 cars, a 16.7% drop year-over-year. This turnaround at Renault raises questions about its strategy in the face of rising players like Stellantis.
Group
Registrations 01/2026
Variation over 12 months
Volkswagen Group
219,708
-3.7%
Stellantis
145,750
+9.1%
Renault Group
75,243
-16.7%
Toyota Group
61,572
-14.3%
Hyundai Group
54,955
-14.7%
BMW
53,456
-3.3%
Mercedes-Benz
36,074
+4%
Ford
24,484
-5.3%
Volvo
15,877
-13.6%
Nissan
14,399
-16.2%
BYD
13,982
+175.3%
SAIC Motor
13,790
-0.8%
Suzuki
10,876
-14.6%
Mazda
8,395
+5.7%
Tesla
7,187
-1.6%
Jaguar – Land Rover
4,044
-12.49%
Honda
3,597
+11.9%
Mitsubishi
2,096
-37.9%
In Summary
- The European automotive market recorded a 3.5% drop in sales in January.
- Hybrids dominate with nearly 39% of registrations.
- Volkswagen retains its leadership despite a slight decline.
- Stellantis shows strong growth of +9.1%.
- Renault suffers a significant drop in sales.
- Electric models continue to gain ground.
Conclusion: The European automotive market is going through a pivotal period where historical players must quickly adapt to new consumer expectations and regulatory changes regarding the environment. For groups like Volkswagen and Stellantis, this dynamic could be crucial in the coming years, as alternative brands like BYD begin to emerge in the market with promising figures.
